Building Muscle and Business

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MOVIE REVIEW
Chris Bumstead’s The Raw Story

Genre: Documentary
Year Released: 2024
Runtime: 1h 56m
Director(s): Vlad Yudin
Where To Watch: on top streaming platforms now, Watch The Raw Story | Chris Bumstead Bodybuilding Documentary


RAVING REVIEW: In CHRIS BUMSTEAD’S THE RAW STORY, we witness a saga of physical prowess transformed into entrepreneurial success. Director Vlad Yudin takes us along as Chris Bumstead shifts from being a powerhouse in the competitive bodybuilding arena to a dynamic force in the business world. As the curtain rises on Bumstead’s preparations for the 2022 Mr. Olympia, we are introduced not just to a man who lifts weights but one who also elevates his business to the pinnacle of the fitness industry.


The documentary is far from just a collection of training montages and competition highlights; it’s a deep dive into Bumstead’s journey through the challenging terrain of entrepreneurship with his allies, Matt Jansen and Domenic Iacovone. As we are taken from the sweat of the gym to the suits of the boardroom, THE RAW STORY encapsulates the essence of their groundbreaking venture, RAW Nutrition, which climbed to the top echelons of the market under their stewardship. Now, I’ll be honest: bodybuilding isn’t my cup of tea, but there is something to be said about these people’s drive and passion!

What truly elevates this film is its ability to blend personal achievements with professional challenges, all woven together by the trio’s strong bonds of respect and teamwork. It’s an intricate look at how personal relationships can impact professional success, highlighted through insightful interviews and genuine interactions that add a layer of authenticity and depth to the narrative.

While the documentary celebrates their victories, it doesn’t gloss over these entrepreneurs’ obstacles. The narrative pauses at moments to ponder what could have been with a more in-depth exploration of the early difficulties in launching RAW Nutrition and a sharper critique of the fitness industry’s volatile market dynamics. Such moments beckon for a deeper analysis that could have enriched the storyline further.

Nevertheless, the film excels in showcasing the unyielding dedication and creativity needed to succeed both on the gym floor and in the boardroom. THE RAW STORY parallels athletic training and strategic business planning, emphasizing adaptability, vision, and perseverance as critical ingredients to success. These themes resonate powerfully throughout the film, offering viewers entertainment and valuable lessons applicable to various facets of life.

THE RAW STORY has struck a chord across a broad audience, gaining acclaim for its heartfelt portrayal of overcoming adversity. The film taps into the increasing allure of stories that intertwine personal growth with entrepreneurial spirit. It provides a genuine look into the lives of individuals who harness their physical and mental strengths to achieve broader business aspirations.

This documentary not only tracks the evolution of a bodybuilder but also profiles a businessperson who navigates complex challenges to master the art of entrepreneurship. It’s an inspiring story for those captivated by the interplay of athleticism and business savvy. With multiple streaming platforms available, THE RAW STORY is readily accessible for anyone inspired by tales of tenacity and strategic innovation.

In the genre of sports documentaries, CHRIS BUMSTEAD’S THE RAW STORY sets a benchmark. It merges personal growth, business strategy, and athletic excellence into a narrative that educates and inspires. This film is a powerful reminder of the storytelling prowess that captures the intricate dance of achieving greatness, leaving viewers with a lasting impression of what it means to turn passions into professions.

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[photo courtesy of GENERATION IRON]

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